GeoScript Methodology / Opportunity Score
Opportunity Score
A website improvement opportunity score: 100 minus the business's crawl audit score. It measures gaps on the website, not measured AI answers. Formula version: v2.
What the score answers
The Opportunity Score answers: How much room does this business's website have to improve?
GeoScript crawls the business's homepage and runs a fixed set of checks, such as business details markup, FAQ content and direct answers. Each passed check adds points to the crawl audit score (0 to 100). The Opportunity Score is 100 minus that audit score, so a higher Opportunity Score means more gaps your agency could fix.
AI visibility is only measured after the business becomes a client workspace. Until then, no AI answers have been checked for the business, and the score says nothing about how AI assistants currently treat it.
Range, versioning, and determinism
Score range
0 – 100 (integer)
Higher = more website gaps
Formula version
v2
Stored with every computed score
Determinism
Fully deterministic
Same crawl findings → same score
The formula version (v2) is stored with every opportunity score. Version v2 is exactly 100 minus the crawl audit score. The earlier v1 added extra points for missing FAQ content and missing business details markup, which counted those gaps twice because the audit score already reflects them; v2 removed that double counting.
There is no LLM and no randomness in the scoring math. The same crawl findings always produce the same score.
The crawl audit checks
Each check that passes on the homepage adds its points to the audit score. Each check that fails is listed as a gap in the opportunity's evidence.
| Check on the homepage | Points |
|---|---|
| Business details markup (LocalBusiness or industry schema) | 20 |
| FAQ content or FAQ markup | 15 |
| Direct answers (for example pricing or timelines) | 15 |
| Phone number | 10 |
| Street address | 10 |
| Page title between 20 and 65 characters | 10 |
| Opening hours | 5 |
| Meta description between 70 and 165 characters | 5 |
| Exactly one main heading (H1) | 5 |
| At least 400 words of content | 5 |
| Total | 100 |
Where to see the evidence
Each opportunity preview on the board shows the score explanation and the list of checks that failed on the homepage, with the exact technical finding available as detail.
What the Opportunity Score does not measure
It is not measured AI visibility
No AI answers are checked to produce this score. AI visibility is only measured after the business becomes a client workspace.
It is not purchase probability
The score does not predict whether a business will become a customer. Whether a business converts depends on budget, existing vendors and timing, which GeoScript cannot observe. Never treat the score as a guarantee of results.
It only covers the homepage
The crawl fetches the homepage only. A gap means the item was not found on the homepage inspected, not that it is missing from the whole site. For example, a business may have a separate FAQ page the crawl did not see.